What we do
The Search-to-Call System
Local SEO for plumbers isn't a list of tactics — it's a sequence. Each part below depends on the one before it. Done out of order, the same work produces nothing; we've measured that on our own business.
The five parts, in order
- 1
Google Business Profile optimization
Your Google Business Profile is the listing that shows up in the map pack. We audit it, then fix what's holding it back — in that order.
Why at this stage
It comes first because nothing else works without it. When we ranked our own business, pages built for categories that weren't live on the profile moved zero. The same pages, for categories that were live, went from invisible to top 5. The profile is the gate.
What’s included in google business profile - 2
Website structure that mirrors your profile
Your website should be a mirror of your Google Business Profile: one real page for each category and each service, linked to each other, with the right structured data — layered onto the site you already have.
Why at this stage
Once the profile is right, Google looks to the website to confirm it. A profile that says "water heater repair" with no page about water heater repair is a weak signal. A profile and a site that agree, page for page, is a strong one.
What’s included in website structure - 3
Local content, in the right order
Content that proves two things to Google: that your site knows the subject (topical relevance), and that it belongs in the towns you serve (geographic relevance). The order matters.
Why at this stage
Building town pages before your site has topical depth is the most common way to waste a month. We write supporting articles first, watch the rank map, and only add geographic content once the map says the core terms are established.
What’s included in local content - 4
Links and citations that make Google trust you
Citations are consistent listings of your business across directories. Links are references from other websites to yours. Together they tell Google — and AI search — that your business is real, local, and worth recommending.
Why at this stage
Links amplify what's already there. We place them after pages are live, never before, so we're never pointing authority at a page that doesn't exist yet.
What’s included in links & citations - 5
You see the map every month
The same 81-point map we run for the free Scorecard, re-run monthly across the keywords that matter, with a plain-language review of what changed and what happens next.
Why at this stage
The map is the diagnostic. It decides whether the next month is topical or geographic content, which pages need links, and when to stop building. Reporting isn't a summary of activity — it's how the plan gets made.
What’s included in tracking & reporting
What an engagement looks like
The first sixty days, plainly
Work doesn’t start until the agreement is signed and the first invoice clears. From there, the sequence is the same for every client — it’s the same sequence we used on our own business, and the same one described on our plumber SEO overview.
- Week 1
Access requests (never your logins), the baseline rank map, and — in parallel — the profile audit, the site gap map, and a first content plan.
- Days 7–10
A recorded strategy walkthrough: what's working, then the opportunities. Every proposed change gets your yes before it happens. Approved profile changes go live the same day.
- Days 7–30
Technical fixes and the first pages ship. Links are ordered as pages go live. Hard deadline: everything technical is done by day 30.
- Week 4
First monthly rank-map review: what moved, what we did, what's next.
- Days 31–60
Second content cycle, mid-month check-in, and a day-60 conversation with one question — is the map doing what we said it would, and are you happy?
- Ongoing
Monthly rank map and review call. Quarterly deeper review. If a month is flat, you hear it from us first.
Pricing and scope are discussed on the call, after we’ve seen your map — a quote without a map is a guess. We don’t publish prices, and we don’t guarantee rankings, calls, or revenue.
Let’s look at your map.
One free scan, from your actual address, across your service area. Then a 15-minute conversation about what it shows — not a pitch.